2019-08-15 10:39:37 www.hnr.cn
On August 6, VV Food & Beverage Co., Ltd. (600300) issued an announcement that the controlling shareholder VV Group will transfer its 284 million shares, accounting for 17% of the total equity, to Xinsheng Group, a state-owned enterprise. Upon the completion of the transfer, Xinsheng Group will become the second largest shareholder of VV Food & Beverage Co., Ltd., followed by VV Group.
The introduction of the major state-owned shareholder as the strategic investor will not only inject new momentum into the overall operation of the company and the development of the main soybean milk-dominated food business, but also have a positive and far-reaching strategic impact on its future development.
VV Food & Beverage Co., Ltd.: "grain head and food tail" business chain has taken shape to fuel the balanced development of the two core industries
The grain business highlighted by the media and VV Food & Beverage Co., Ltd. during the equity transfer is worth noting. It is reported that VV Food & Beverage Co., Ltd. began its layout in grain business in 2015, enjoying 2.4 million tons of grain storage capacity and 2 million tons of processing capacity by far. As early as 2017, the revenue of VV Food & Beverage Co., Ltd. in grain business has reached RMB 1.8 billion, making grain an important business.
The suspicion was that the ace product of VV Food & Beverage Co., Ltd. - VV Soybean Milk is in danger of being replaced by grain products. In response, the spokesman for VV Food & Beverage Co., Ltd. said that grain business and food business represented by soybean milk together constitute the core of the main businesses of VV Food & Beverage Co., Ltd. and will achieve harmony and balanced development in the future.
In response to the doubts regarding whether the development of grain business will challenge and shake the position of soybean milk products as the main business of the company, Cai Tian explained and indicated that VV Food & Beverage Co., Ltd, a national leading enterprise in agricultural industrialization established its development strategy as "grain head and food tail" whole business chain. The food business, represented by VV Soybean Milk series products, has always been the core and important part of VV's main businesses, and the grain business, in which VV has been actively engaged in recent years, is a key piece in the jigsaw puzzle of the main business. The two together constitute the core of the main business of VV Food & Beverage Co., Ltd.
Industry experts contend that grain is the source of food, and the development of the food business is inseparable from a safe, high-quality and stable food supply. For example, the main raw materials of VV Soybean Milk series products, the core product of VV Food & Beverage Co., Ltd., come from its Suihua Quality Soybean Base in Heilongjiang. VV Soybean Milk’s success in consistently maintaining the quality, taste and nutritional composition for 30 years since its inception is closely related to the stable supply of high-quality non-GM soybean raw materials. The grain business is one of the two wings of VV's main business, an extension of the food industry chain, also a significant supplement to the food industry. Optimizing, strengthening and expanding grain business can enrich the connotation of the main business, and consolidate the foundation of the main business at the meanwhile.
VV Food & Beverage Co., Ltd. has set up a base integrating grain collection and storage, processing and logistics in the four major grain producing areas in China. The annual report of VV Food & Beverage Co., Ltd. recorded a revenue of RMB 2 billion from its grain business in 2018, ranking third in terms of profit contribution among the main businesses. Industry insiders pointed out that grain industry is a one-way bet in terms of collection and storage of the grain on behalf of the state alone. If it can be properly operated in terms of trade and the development of proprietary products, it will become a continuous and stable source of income for enterprises.